How often do you go to the 5th result of a Google search?
I’m just guessing, but probably not very often. Do you even go to the second page?
Now imagine the difficulties a website ranked on page 35 must face. On any search engine, the chances of opening any website ranked that low are slim to none. There is an apparent tactical advantage in having a website that appears on page 1 of a Google search, even more so if it is at the top. The ability of a website to generate traffic directly coincides with how well the website ranks. The websites that enjoy the privilege did not get there by accident.
WHAT IS SEO
Search Engine Optimization, or “SEO” for short, is the process of improving a websites visibility without paying for it. Instead, SEO relies on “organic/natural” (free) means to boost page rank and site traffic. A website’s traffic can be linked directly to how search engines prioritize them. The use of keywords, for example, would be considered an organic way to improve visibility on search engines. In addition to keywords, several other methodologies can be used to help maximize SEO. Websites that also prioritize
these opportunities will land higher on search results. However, it is important to remember that there is no one way to improve page rank. Creating more productive search engine results requires a multitude of approaches. If you think that this is too much for you though, and you would like someone to help you then it might be a good idea to check out something like these Small Business SEO Services.
THREE WAYS TO IMPROVE SEO
Keywords are the first steps but those steps must be taken strategically. It will be wise to brainstorm a list of well thought out keywords. Determining when to use specific keywords and when to use broader, less descriptive keywords are crucial decisions to make. Keywords are the map search engines use to navigate through the web. Keywords matter. Search engines cannot find pages without them. To get a better idea of what people are searching, visit Google Adwords.
Keywords are just the tip of the iceberg. The best way to compliment great keywords is with great content. A website that does not offer valuable and engaging content will not considered relevant by search engines. Poor content is a cancer to search engines. Every day, search engines are working to remove that cancer. Instead, search engines value websites with “authority”. Authority is gained by website traffic. A website without quality content will squander a site’s traffic and any hopes of SEO.
Content that appears high on search engines is important; but that isn’t where SEO efforts should stop. A website should also find ways to be visible to the people not searching via links from other sources. For example, the massive amount of people who scroll through social media for hours at a time. It is important to show up on other places around the internet besides Google. Quality content becomes endorsed and linked by internet users every day. On the flip side, quality websites should not endorse poor quality links. A websites’ content and links should work cohesively. The more authoritative sources link to a site, the better it ranks.
What Matters Most
In short, SEO is the natural potential a site has in affecting its page rank. The bes tway for a website to gain a higher page rank search rank is through quality content. Quality content will yield good results by simply existing. A website that produces relevant, up-to-date, and valuable content is already involved in good SEO practices.
By William Thompson