WHY CHOOSE FACEBOOK?
Marketing through social networks is not only smart because that’s what the kids are doing; it’s smart because it provides an unparalleled level of B2C accessibility. The amount of access and data brought forth from social media has become a valuable commodity. With anything that’s valuable, the market becomes saturated. So which social media will give your company the best chance at success?
With an estimated 1.5 billion users globally, Facebook is definitely option number one when it comes to audience. In the United States alone, Facebook can account for 217 million people. That’s a huge percentage of the population. Millions of people are connected. Millions of people are interacting with each other. Millions of people are searching. Are any of them searching for you?
Chances are, if you have a business, it’s already been “Facebooked” (searched). In today’s age, convenience and accessibility go hand in hand. Don’t disappoint, having a Facebook page for your business can also become an engaging channel of communication for your customer. That channel can be a very valuable asset for your business. Besides Google, people use social media to get the information they need.
MOUNTAINS OF DATA
Facebook is a place where people constantly share their likes and dislikes with their friends and family. Unlike the Twitter, Instagram, or Pinterest, Facebook encourages a more comprehensive and data-heavy user profile. For Businesses advertising on Facebook, every new detail shared closes the gap between the business and the consumer.
However, just because finding the target audience has become easier, getting customers to engage can still be challenging. A good rule to follow for advertising on Facebook is to place quality over quantity. Make sure your ad or promotion can inspire a share, a like, or at least a reputation. Incite people to spread your message.
KEEP YOUR FRIENDS CLOSE AND YOUR CUSTOMERS CLOSER
Would you trust a recommendation from a paid actor or a recommendation from one of your friends? Studies show that the answer is overwhelmingly friends. The biggest advantage Facebook presents to any marketing effort is the large number of users willing to interact. Throw them a bone. Give them the chance to interact with you and for you. Let them provide your advertising. Let them persuade their friends. Let them do your work for you!
People hold the opinions of their friends to a much higher standard than any person you’re paying can- Unless it’s Beyonce. Sorry.
“THAT’S NICE, BUT WHAT DO I GET?”
Marketing is more than just effort; it’s also about time and money.
“How will advertising on Facebook affect my bottom line?”
Time and money are two very valuable commodities, especially for small businesses. Often the line between an investment and a risk is blurred.
Fortunately, advertising through social media in general can be extremely cost effective and a lot less time consuming. A business with an engaging post can generate hundreds of dollars with low-cost far-reaching advertising. Currently, the average ad on Facebook is worth $5 per 1,000 impressions. Compare that to $8.00 spent on TV spots for the same amount of exposure and the savings become apparent. Not only that, but Facebook ads go right to your target audience while TV is a wide blast. Facebook profiles contain ages, preferences, ethnicities, location, education, and laundry lists of their likes and dislikes.
For example, if a there is a Facebook group for people who fish in the Pensacola Beach area, it would be wise for the local “Joe’s Bait and Gear” to have their company advertised within the group. Once Joe’s joins the group the company now has a network entirely of people who are interested in Pensacola fishing. That network provides names, contacts, and trending information. All of which can be used to improve Joe’s visibility within the Pensacola Beach area. Being involved costs even less than ads.
WHAT ARE YOU WAITING FOR?
84% of companies with 100 or more employees are on Facebook. 40 million small businesses can be found on Facebook as well.
This is a trend that every business should follow. Social media is the epitome of accessibility. Your business should be on it!
“I DON’T HAVE THE TIME.”
We hear that a lot. And you probably don’t! Contact Zellus and we can talk about how we can help you reach an audience willing to listen to your message.
By William Thompson