Twitter is described as a “real-time information social network for people to share what’s happening around the world”. Through the network, you can instantly connect with a sum of 300 million monthly active individuals and businesses around the globe.
After gaining rapid traction in 2011, it had become a prime source of marketing real-estate. During that time, Twitter launched its Promoted Ad campaign to compete with the forever growing Facebook network and to increase revenue for the site. Now, Twitter brings in about $540 million from ads alone yearly.
Twitter boast that businesses can experience “growth and sales 140 text characters at a time” with its instant blog like format and user engagement. This is true, but only if you know the foundation of how advertising is done.
HOW DOES IT WORK?
Your audience is targeted and tapered down by grouping categories. They are custom-made by interest, geography, gender, cellular device and similar followings. You can also target your market by keywords in tweets. Twitter charges its advertisers, according to the amount of interaction their content generates. Initially, a budget is set at the beginning of the promotion and then the advertiser pays per click, retweet, comment, like, and follow. Prices for an ad can range anywhere from 0.70 cents and up. You can start and stop at any given time without a minimum set budget. There are three types of Promoted Ads on twitter and they serve different purposes. So how do we tap into Twitter’s holy grail that I speak of? Here are the basics.
BE THE TWEET
Promoted tweets make a grand entrance on users’ timeline by naturally appearing in targeted groups with rich captivating media content. This tried and true method is more personal because it allows twitter enthusiast to make a genuine connection with your brand, content, product or service. Since this method is integrated in the hustle and bustle of a timeline, it’s hardly recognizable as different from normal posts. Most users don’t mind due to the subtle nature of a Promoted Tweet.
BE THE TRENDING TOPIC
Promoted Tending Topics are also known as paid trends or hashtags (#). Having your company promoted as the topic of the day can bring a lot of publicity to your campaign. Being the trending topic organically is even better, but if you must inquire upon paid help, no one is here to judge considering that you get a 24-hour takeover or ownership over specific keywords on Twitter. Your hashtag will be seen for all 300 million users in a whole day. Talk about brand awareness! This type of promotion is good for a launch of a new product or event. Is your company taking a new direction? And you want the world to be on board? This
might be the move that puts your business on the map. This is not a cheap option.
BE WHO TO FOLLOW
Looking for a genuinely loyal customer base? And need a little boost? Increasing your number of followers on Twitter is a difficult task any business can relate to, but Promoted Twitter Accounts could just do the trick! Make sure to just create a compelling marketing campaign with interesting and preferably “trending” content to grab Twitter users’ attention. This also helps new people discover and fall in love with your brand through other brands similar to yours.
All in all, each method is a successful pathway to drive website/app convergence, reach more people, engage conversation and grow your community. Most importantly, measure your growth with analytical data trackers to assist you in your next twitter marketing campaign so that you can really convert more people into loyal followers.
By Paige Barber