Snapchat is a growing social media phenomenon, just like other social media platforms, snapchat has the potential to advertise your business! When deciding if using Snapchat is a good time investment for your business there are a few facts to consider. Below we will discuss key things to consider before you decide to market using Snapchat.
What is Snapchat?
Snapchat is a social media platform and a messaging app. Snapchat is unique because photos and messages sent disappear after a few seconds, because of this messages and photos on Snapchat feel like a more human interaction. Snapchat users can post stories that all of their friends on the app are able to see, this is a great way for businesses to send coupons or ad to all of their followers at once, it is also a great way to share behind the scenes production fun.
Who Uses Snapchat?
Before your business decides to use snapchat, you need to consider who you are trying to reach. Research shows that 71% of snapchat users in America are under 34, however this number is probably even higher because it does not account for snapchat users that are under 18. Based on this research snapchat is a great way to reach potential buyers under age 34.
With this information, you should evaluate who you aim to reach when advertising. If your business is trying to reach a younger demographic then Snapchat may be a great option for your business! If you are not looking to market to a younger demographic then it may be wise to look for alternate ways to advertise your company.
How Can Businesses Market with Snapchat?
When marketing with Snapchat you need to consider if the marketing style on Snapchat is right for your business. There are a few different ways businesses can communicate with potential customers via Snapchat. If your business is aiming to sell products a great way to market is to post coupons and/or giveaways via snapchat as well as tips and tricks for using the products.
Market research shows that 58% of college students would likely purchase a product from a brand that sent them a coupon via Snapchat. If this demographic is a part of your target market this is a great way to use Snapchat to market your business. If your business has a public location it is a great idea to get a geotag filter on Snapchat, this is a filter Snapchat users can put on their photos, featuring a graphic involving your business, if they are near its location, they do not have to be following you on snapchat to see this filter option.
The Space and Rocket Center in Huntsville Alabama is an example of a business that has a Snapchat geotag. This is a great way to get people in your area that use Snapchat more aware of your business location, if you are looking to bring people directly into your location for events etc. this may be a great option for your business to utilize, though the approval process can be difficult with certain locations.
So should you use it?
So, should your business use Snapchat? Yes, if your main audience is under 30 and you are willing to spend the time it requires to be active on the platform.
By Julia Pegis