What is Link Building?
Simply put, “link building” is the practice of increasing the number and quality of links to a webpage. Why is link building important? Well, first you need to understand what SEO (Search Engine Optimization) is. According to Wikipedia, SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results (“unpaid” may also be referred to as “natural”, “organic”, or “earned” results.) In other words, it means you’re trying to get your website to show up as the first result in Google when people do a search. And the best way to improve your SEO is to have many links to your website. Those links signal to Google that your website is a valuable resource, so Google will rank you higher in search results. The best digital marketing firms are building thousands of links every month, to the point where it could be difficult to keep up with the quality and status of their links. However, bulk checking links leveraging Google Sheets automatically allows link builders to check if all of their links have gone live on the sites in which they placed them, no matter how many links they’ve placed. This can be an invaluable tool for digital marketers, and can save hours of time that would otherwise be spent manually checking links, allowing more links to be placed, and helping your SEO, resulting in a higher search ranking on Google. And since Google searches account for a huge percentage of most businesses’ web traffic, where a business shows up in the results can mean the difference between thriving or failing.
The Periodic Table Of SEO Success below, includes all of the factors that contribute to SEO.
Let’s take a trip back in time all the way to 1999, when the Internet was a brand new and mysterious invention that everyone was still trying to figure out. Webmasters (as they were called then) quickly realized that when other websites linked back to their website, their website moved up in search results and got more visits. So they established systems in which they agreed to link to each others’ websites to help each other move up in search engine rankings. Eventually, the demand for links grew so much that it became a business. It was after all, much easier and efficient to simply buy links across the internet that would boost your website’s search ranking. So while the practice of link building was initially well-intentioned it soon led to the creation of countless websites that were bloated with links to sites all over the internet and offered little or no content value.
It seems like the whole world is becoming more digital and more automated. But the future of link building is just the opposite: it’s manual and authentic linking to websites by real human beings that will win the day. Google is continually updating its algorithms to reward and give more weight to “real” links, while discounting and discouraging the practice of buying auto-generated links. Of course getting lots of un-automated, “human” links to your website won’t be easy—you’ll have to earn them. But that’s a good thing! To get links you have to start by producing high quality content. Of course you can—and should—still “optimize” your content for search engines by including terms that many people are searching for. (Google AdWords will show you what they are!)
By approaching your link building effort in a strategic, organized, and most importantly authentic and genuine way, your efforts will pay off with more organic links and higher search rankings.
By JuLong Ma