If you haven’t already started implementing SEO strategies for your small business, you shouldn’t wait any longer. SEO (Search Engine Optimization) is the process of getting your business’s website to rank organically in SERPS (Search Engine Results Pages). When your target audience is searching for products and services on Google, you want your business to be at the very top of their results. Here are some smart SEO tips you should implement in 2021 and 2022 that can be very helpful in boosting your website’s rank on Google.
Optimizing your meta descriptions on your website is an old-school SEO tactic, but still has a lot of pull in the ranking of your website. Meta descriptions are the short paragraphs that show up below a website’s URL in Google search results. You should include descriptive keywords that relate to what your audience is searching for in a short summarized paragraph. Each meta description should be unique for the page it relates to. For example, your meta description explaining one service should not be the same as another page that describes another service. They should relate exactly to the page you are writing about. These descriptions can act as short marketing copy that encourages readers to click on your website.
Add New Links To Old Content
When content has been on your website for years, it can lose it’s value. Many people don’t think to update their old content on their website with new and updated links to new content. For example, when you post a new blog, or create a new page on your website, be sure to go back to old blog posts or older pages and create new links to your new content. This is internal link building that can help increase your SEO rank for new keywords, or old ones that may have dropped. Give that old content on your site a refresh!
Remove Unnecessary Links
Since we talked about adding new links, let’s discuss removing old links. Each link on your website should have a purpose. For example, you probably don’t need 10 links on your website to your ‘about’ page. Go through the links in the content on your website and make sure they aren’t broken, or just unnecessary and not needed. By removing these unnecessary links, you pass more equity onto the links that actually count, and that’s a top deciding factor in Google ranks.
Do you have a lot of short paragraphs on your website? If so, you should think about investing and adding long-form content to your site. While short-form content doesn’t necessarily mean your website won’t rank well (there are some that do), the majority of high ranking sites have lots of content for their readers to indulge in. Even if you don’t think anybody is reading that far, Google is. You want Google to be able to crawl as much content as possible to ensure you are ranking high for the appropriate keywords. Even if you don’t implement this on every section of your website, your service pages are a good place to start. The more information you can put on the page, the better in lieu of SEO and higher ranking.
Add More Headers
Relating to long-form content above, you should also implement using more headers to break that content up. Refrain from long lengthy paragraphs that are difficult to follow and read. Instead, choose sections in your content that are important and include important keywords, and make them a H1, H2, or H3 header. This has been proven to increase your ranking because when Google crawls your content, they put more importance on headers and when those headers include your keywords, it’s even better.
Bring Content Out of Tabs and Accordions
For any content that you have on your website that’s hidden in drop-down tabs or accordion tabs, consider bringing it out so people don’t have to click to see it. While it isn’t proven that Google penalizes content that is hidden in tabs, it is easier for your audience to see and engage with the content than if they have to look for it.
There are several different SEO strategies that you can implement quite easily. These are just a handful of the ones that can make a large difference on the ranking of your website in Google Search Results. If you are looking for a digital marketing agency to help create and implement an SEO strategy, contact Zellus Marketing of Huntsville today! Learn more tips on how to create an SEO friendly website here.