As we continue on our journey through time, so do technology and its innovations. This calls for new approaches in terms of marketing and communication strategies which need to be conveyed accordingly. Let’s take a look at some of these website design trends for 2022:
- Responsive Designs
In the past few years, a lot of focus has been dedicated to responsive website design which aims at adjusting the layout according to your screen size and orientation. Although it’s only recently that more websites are taking this approach, making sure that your website is developed with responsiveness in mind is absolutely necessary for 2022. According to studies, about 60% of users expect your website to be responsive.
- Denser & Visual Content
From 2020 onwards, it is expected that internet users will have a shorter attention span which means that they are likely to spend less time browsing the web. Majority of users would also be using ad blockers while surfing the net which can make ads less effective. Due to this, it is important that visual content takes a more dominant role in your overall website design scheme to ensure that users will be able to get the information they desire. Web designers also need to make their websites visually appealing and interactive so as to capture and retain the attention span of its visitors.
- Interactive User Experience
For website visitors to react, they need to be engaged. This can be done by creating an interactive user experience which allows users to take part in the communication process between them and the business. By making your communication more interactive, you are keeping your audience more involved resulting in higher engagement rates which mean greater chances of converting prospects into loyal customers.
- Voice Search
Voice search is expected to gain popularity by 2022 which will also affect website development trends as it is expected that voice search will become an integral part of internet browsing. Businesses need to be able to provide quality information on their websites so that users can find the answers they are looking for more quickly. This makes it important for businesses to include voice search capabilities and other advanced technologies such as natural language processing and machine learning.
- Website Speed
According to surveys, users expect web pages to load within 2 seconds which is equivalent to about 200 milliseconds. Taking this into consideration, it will be no surprise that website speed will become a great factor in influencing purchases as impatient visitors would rather navigate away from your website than wait for it to load. An ideal approach in this regard will be to reduce the size of your images, optimize page loading times and use content compression to make sure you are providing the best user experience possible for your visitors.
- Augmented & Virtual Reality
An increasing number of people will be using augmented and virtual reality for shopping, gaming and entertainment by 2022 as more brands begin exploring these new technologies in website design. With the emergence of these new technologies it will become necessary to develop new website templates and applications that can provide a more realistic experience.
If you’re looking for website design or development services in Huntsville, Alabama or surrounding areas, Zellus Marketing of Huntsville can help! Contact us today.