Google my business started in 2014 as a means for business owners to list their business on Google for free. However, there are many businesses that have still never claimed their business listing, or have never set up their Google My Business profile.
Since then, Google has introduced several of these listing tactics including Google+, Google My Business, and more recently Google Map Listings. All of these services offered by Google are a great way to increase your business’s online presence and visibility. If you don’t have any of these listings for your business, then you are missing out on potentially a large number of customers or clients that use Google search engines. Here are a few more reasons why Google Map Listings are important for business owners of any size.
Correct Business Information
When you have a Google Map Listing or business listing, you can manually enter all of your business’s information including phone number, address, business hours, website and more. So often there is incorrect information listed about businesses, which can be frustrating and cause you to lose out on potential customers. You should always make sure that all of the information is correct, especially if you move locations, get a new phone number or change your business hours.
More Online Visibility
We touched on this above, but more than ever it is so important for businesses to boost their online presence. More and more consumers are turning to the internet for their needs including shopping, entertainment, and even business or services. Even if you don’t have the budget for marketing services or to run ads, having a Google business listing is the minimum you can do to help increase your business’s online presence.
If your business has a storefront and your profit stems from people entering your store or restaurant, then a Google Map Listing is top priority. If people have a hard time finding your business, then it’s likely they won’t shop or eat there. A large percentage of the population utilizes Google when searching for anything, even places they want to shop or eat at. Storefront businesses are the main type that should be utilizing these services offered by Google.
Ratings & Reviews
Another important reason to set up a Google Business Listing is to gain rating, reviews, and feedback from your clients and customers. Learn what your customers love about your business and even areas you could improve on. It also gives new customers the opportunity to see others raving about your business, and they are more likely to visit. The higher and more reviews you have, the better your business listing will rank.
These Google services are free to set up and manage for your business. They are a very useful tool and should be utilized by all business sizes, but especially small business owners. If you are looking for digital marketing services in the Tennessee Valley area, contact Zellus Marketing today.