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Should Your Business Use Snapchat?

Julia Pegis Social Media

Snapchat is a growing social media phenomenon, just like other social media platforms, snapchat has the potential to advertise your business! When deciding if using Snapchat is a good time investment for your business there are a few facts to consider. Below we will discuss key things to consider before you decide to market using Snapchat.

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4 Tips to Succeed at Email Marketing in 2017

Julia Pegis

Email marketing is an important way for businesses to create relationships and connections with their consumers. With the world of marketing changing so quickly, adapting to new market realities each year is important. Below are four key tips to help you do better email marketing in 2017.

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5 Tips on Dealing With Online Negativity

Zach Atchley

Word of mouth has always been an important aspect of most marketing strategies. Now that the average person has Google at their fingertips 24/7, it’s more important than ever to meet or exceed the expectations of you customer. Failing to do so could lead to a poor online reputation. As we all know, the web is one of the first places most people look when researching a product or service. In addition to Facebook and Google reviews, there are others that specialize solely in online consumer reviews. Unfortunately, you will receive bad reviews from time to time. Below, we list five tips to help you deal with these bad reviews:
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What's So Great About Facebook Ads?

Trevor Satterfield

1.71 Billion.

That is the number of active Facebook users worldwide. As of this moment, there are roughly 7.4 billion people that inhabit the Earth; over 20% of the population uses Facebook. That is incredible to imagine! With these numbers in mind, it is very likely that you fall into that category. Facebook has grown exponentially since its launch in early 2004 and is still steaming forward at an incredible pace. Facebook can be an effective advertising tool to reach many people simply due to the sheer number of individuals connecting to it on a daily basis. This essentially gives it limitless potential to market to anybody and everybody that logs into their account by way of advertisements.

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Using Pinterest for Your Business

Sarah Haidar Social Media

Pinterest is useful for more than just cake pop recipes and DIY’s- it can help your business grow! Viral news and entertainment websites like Buzzfeed to chain pharmacies like Walgreens have benefited from partnering with Pinterest. In fact, L’Oreal Paris’s brand favorability was boosted 27.8% by using Cinematic Pins (the pins that move when you scroll). It also boosted sales and increased referral traffic for others such as Adore Me, Etsy, Four Seasons Hotel, and Ziploc.

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Email Marketing: 5 Creative Strategies for Increasing Customer Engagement

Michael Owens Email

The year is 2016, and the Digital Age has taken the world by storm. We find ourselves in an era where every single aspect of life is run and operated by some sort of digitalized technology. And the field of Marketing is no exception. The digital side of the Marketing world has become more and more prominent in recent years, and is undoubtedly the future of the field.

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The Basics of Writing a Blog

Maria Germash Local SEO

There’s nothing more terrifying or inspiring to a writer than that long sheet of blank white paper. At one point in our lives, we all face this dilemma of what, and how, to write. Where do we begin? Where do we draw inspiration from? How do we make our words stand out on the page, like a baited hook, just waiting for the fish?

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The Basics of Twitter Ads

Paige Barber Online Advertising, Social Media

 Twitter is described as a “real-time information social network for people to share what’s happening around the world”. Through the network, you can instantly connect with a sum of 300 million monthly active individuals and businesses around the globe.

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Bootstrap Marketing on a Budget

WIlliam Thompson Principles

When money is tight, marketing is often the first to feel the budget slash. Many businesses feel that putting money into something so intangible and immeasurable is a waste during crunch times. And to a certain extent, their reasoning isn't completely absurd.  Sometimes you cannot afford to hire help.  But be ready to do some work!

Marketing is an essential pillar to any business regardless of budget constraints. Fortunately, there are effective ways to combat a low budget. Bootstrap marketing can provide adequate marketing campaigns through ingenuity and hard work. Below is a short list of ideas that will deliver results when funds are low.

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