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Facebook Pursues Happiness: What the New Algorithm Means For Your Business

Luisa Morenilla Facebook Marketing, Social Media, Marketing

If you’ve been doing digital marketing for more than oh… two weeks, you know that one of the only constants in this line of work is that Facebook will announce a change to its newsfeed algorithm again. The latest announcement came on January 11. But unlike many past adjustments to the algorithm, Facebook is framing this change as a fundamental shift in the company’s direction—“from focusing on helping you find relevant content to helping you have more meaningful social interactions,” according to Mark Zukerberg. “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being,” he said.

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How to Convince Your Boss to Invest in Your Professional Development

Luisa Morenilla Learning, Training, Development

You know how professional training and development can help your career. But does your boss know how your professional training and development can help his (or her) career? Many employers and managers resist investing in professional training for their employees. They cite a variety of reasons including that they don’t have the time to dedicate to training or that it’s just too expensive. Some may even concede that they’re afraid if their employees become too skilled they’ll leave them for greener pastures. But the happy truth is that none of these reservations turn out to be justified. Numerous studies over the years have showed just the opposite, in fact! The more employers invest in their employees’ professional development the more the company benefits. But don’t just take our word for it. Here are some cold, hard facts (the kind your boss loves!) to prove that investing in your professional training is one of the smartest things your boss can do for his career.

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The Benefits of Ranking First on Google

Luisa Morenilla Search Engine Optimization, SEO, Google

Let’s start with the obvious: Google is by far the most popular search engine in the world, comprising about 80% of all desktop searches and a whopping 97% of all mobile searches. * So now that we’ve established that Google is the only search engine you should bother with trying to impress, let’s examine why you should be trying to impress Google.

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What Facebook’s Changing Algorithm Means for Businesses

Luisa Morenilla Facebook Marketing, Social Media

Nothing is certain in life except death, taxes, and changes to Facebook’s newsfeed algorithm.

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Is Email Marketing Still Relevant?

Jessica Fouse email marketing

With all the new and trendy ways to communicate (text messaging, Snapchat, Facebook, Instagram, etc.), you may wonder whether email is still an effective marketing method.

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What is link building?

JuLong Ma Search Engine Optimization, SEO, link building

What is Link Building?

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Why Should I Care About Online Reviews?

Caitlin Gilstrap online review

These days people use the internet to find out everything--from what the weather will be like today to what that weird thing is growing on their toe—the internet has all the answers. So of course people check online reviews before they use a service or buy a product.

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