What is SEO and what all does it include?
Search Engine Optimization (or SEO as it’s known) is “the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or unpaid (‘organic’) search results.”Basically, SEO is a process that strives to ensure that your website shows up at the top of search engine results when someone searches for your industry. For example, “dentist hunstville al” or “plumber in huntsville.”
There’s a LOT that goes into SEO, so for the sake of time and space here, we’ll just say it’s a full time job and includes on-page SEO (implementing and adjusting code on your website so that it is “optimized,” or readable, to search engines), constant content creation (blog posts, etc.), social media marketing, reputation management, and even some public relations with regards to media coverage and follow-ups.
Are people even searching for my industry online?
Good question. Below is a video that will help you see exactly what people are searching for in your area and how much traffic you could be missing out on.
If you’re having trouble figuring out whether your industry is getting searched a lot on Google, all you have to do is give us a quick call at 844-4-ZELLUS and say “I need to see how many monthly searched there are for [your industry or job title].” We’ll have you an answer in a couple of minutes.
How much does monthly SEO cost?
Like website design, SEO prices vary greatly depending on your needs, the size of the audience, and the competition online.With that in mind, it is always best to get a free website and online marketing audit, which will include a quote for monthly SEO, social media, and other recommended marketing services.
A good SEO price range…
Trying to put a fixed price on SEO without knowing the ins and outs of your business is like trying to price the right car for someone you don’t know. In order to give the proper estimate, we need to know what industry your business is in, which keywords and topics you want to optimize for, how aggressive you want to be, etc.
However, we can help by saying that SEO services for most small businesses will fall between $500 and $3000 per month.
Local, single location businesses with one topic (or keyword group) to optimize for will fall more toward the $500 per month, while larger local businesses with up to 3 locations and multiple keyword groups will be looking at closer to $2000-$3000 per month.
Search engines strive to provide the most relative and useful information to users. Therefore good SEOs know how to:
- Speak the “search engines’ language”
- Link the proper accounts to send the social signals
- Provide the right kind of value that users, and therefore search engines, are looking for
That’s why we offer such great discounts on blogging, social media marketing, and email marketing to our SEO clients.
In fact, depending on the situation and strategy, many times we will include blogging, social media, and email marketing in the monthly SEO amount with no extra charge. This is mainly due to the fact that successful SEO thrives on a successful, comprehensive online marketing plan.
To get an actual quote on SEO services, click here and get a free Online Presence Report with a quote included.
What if I wanted to start out with less than the minimum recommended monthly amount for SEO? Would it still be worth the investment?
Although not recommended, we can do a bare minimum SEO campaign starting at $300/month. This includes basic on-page optimization and local directory listing management. The reason this is not ideal is because it does not include extensive SEO efforts and content creation.
Being that long-term SEO is now more about creating value through the creation and distribution of quality content (blog posts, videos, ebooks, etc.), we do not advise investing in any services that do not align with this goal for more than a couple of months.
How soon can I expect to see results with SEO?
Search engine optimization is an ever-changing industry that is now, more than ever, impossible to predict. Without beating around the bush too much, we tell our clients they can reasonably expect to see improvements in search rankings with in 3-6 months. Once again, results and time frames depend on industry, location, audience size, and competition.
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