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How our Huntsville SEO Clients Benefit
How does your website affect your rank in Google?
Do not hesitate if the following seems overwhelming. This is why it’s important to contact Huntsville Experts like Zellus.
On-page signals are important factors that Google considers when evaluating the relevance and quality of a webpage for a particular search query. Here are some on-page signals that are important for SEO:
- Title tag: The title tag is an HTML tag that appears in the header of a webpage and provides a brief and accurate description of the content on the page. Including relevant keywords in the title tag is essential to help search engines understand the page’s topic.
- Meta description: The meta description is a summary of the content on the page that appears in search engine results pages (SERPs). Including relevant keywords and a compelling call-to-action in the meta description can improve click-through rates from search results.
- Heading tags: Heading tags (H1, H2, H3, etc.) are used to structure the content on the page. Including relevant keywords in the heading tags helps search engines understand the hierarchy and importance of the content.
- Content quality: High-quality original, informative, and engaging content is vital for SEO. Include relevant keywords naturally throughout the content to help search engines understand the page’s topic.
- Internal linking: Internal linking helps search engines understand the website’s structure and how pages are related. Including internal links to relevant pages within the website can improve the user experience and help search engines understand the context of the content.
- Image optimization: Including relevant keywords in the file name, alt text, and description of images can help search engines understand the content of the page and improve visibility in image search results.
- URL structure: A clean and organized URL structure that includes relevant keywords can improve the user experience and help search engines understand the page’s topic.
Optimizing these on-page signals can help improve the visibility and relevance of a webpage in search engine results pages (SERPs). However, changing your site’s content is only one part of SEO.
What is Off-Page SEO?
The following is far more complicated than most businesses have the bandwidth to manage. Zellus helps many Huntsville area businesses manage this process while adhering to the standards that Google has set for proper practices.
Off-page signals refer to the factors outside a webpage influencing its ranking in search engine results pages (SERPs). Here are some critical off-page signals for SEO:
- Backlinks: Backlinks are links from other websites to a webpage. The quality and quantity of backlinks to a webpage are essential signals of its authority and relevance. Backlinks from high-authority and relevant websites can significantly improve a webpage’s ranking in SERPs.
- Social media signals: Social media signals, such as likes, shares, and comments, can indicate the popularity and relevance of a webpage. Social media activity can also help drive traffic to a webpage, further improving its ranking in SERPs.
- Brand mentions: Brand mentions are instances where a website is mentioned or referenced on other websites without a hyperlink. Brand mentions can indicate the authority and relevance of a website, especially if they come from high-authority websites.
- Online reviews: Positive online reviews on third-party websites can improve the reputation and authority of a website. Positive reviews can also drive more traffic to a website, which can improve its ranking in SERPs.
- Local listings: For local businesses, appearing in local business directories, such as Google My Business, Yelp, and Yellow Pages, can significantly improve visibility in local search results. Optimizing local listings with accurate and complete information, such as name, address, and phone number, is vital for local SEO.
- Guest blogging: Guest blogging on high-authority websites can help establish a website’s authority and relevance. Guest blogging can also provide backlinks to a website, which can further improve its ranking in SERPs.
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