June 2017 - Zellus Digital Marketing

How to Choose the Right Marketing Agency in Alabama

Choosing a marketing agency isn’t just about finding someone who can run ads or build a website — it’s about

Marketing Budget 101: How Much Should Small Businesses Spend in 2026?

Most small businesses know they need a marketing budget, but deciding how much to spend — and where to put

Our 2025 Marketing Lessons from Working with Alabama Businesses

Every year reveals a fresh set of marketing truths, and 2025 made something especially clear: the Alabama businesses that grew

What to Do in January to Start the Year Strong Online

January has a way of setting the tone for the entire year, and when it comes to your online presence,

How to Set Marketing Goals (& KPIs) You’ll Actually Use in 2026

Most businesses set goals at the beginning of the year, but very few create goals they actually use — and

Slow-Season Marketing Ideas for Contractors & Home Service Businesses

The slow season doesn’t have to mean slow business. For many contractors and home service companies, the quieter months can

Repurposing 2025 Content: Turning Your Best Posts into Evergreen Assets

Every year, businesses pour energy into creating content that performs well for a moment, but only a few take the

How to Clean Up Your Email List Before the New Year

The end of the year is one of the best times to reset your marketing systems, and your email list

Quarterly Marketing Planning Template for Alabama Businesses

A strong marketing plan doesn’t need to be complicated. For most Alabama businesses, the real breakthrough comes from having a

A Beginner’s Guide to Marketing Automation for Small Businesses

Most small business owners have heard of marketing automation, but very few feel confident enough to use it — and

Google Maps & Local Pack: How to Dominate Local Search in 2026

Showing up in the Google Local Pack has become the fastest way for small businesses to earn calls, website visits,

Capturing Last-Minute Holiday Shoppers with Local SEO & Ads

Every year, there’s a moment when holiday shoppers suddenly realize they’re running out of time — and that moment can

Website Redesign vs. Refresh: What’s Right for Your Business in 2026?

At some point, every business faces the same question: is it time to rebuild the website entirely, or would a

2026 Digital Marketing Trends for Local Businesses

Digital marketing keeps changing, but the moves that matter most for small local businesses usually come down to clarity, connection,

End-of-Year Review: Which Marketing Channels Performed Best in 2025?

A full year of marketing can feel like a blur until you finally pause and look back at the numbers.

Customer Appreciation Campaigns: Thank-You Marketing Ideas for the Holidays

The holidays are one of the easiest times to remind your customers how much they matter — yet many local

How to Track Marketing ROI When Most of Your Leads Call Instead of Filling Forms

Ever feel like your marketing is working… but you can’t prove it because most of your leads pick up the

Local Content Ideas: Blog Topics for Huntsville & North Alabama Businesses

Sometimes the best marketing boost comes from simply talking about what’s happening right here at home. For businesses in Huntsville

Preparing Your Website for Holiday Traffic: A Quick Checklist

Holiday traffic can feel exciting… until your website slows down at the exact moment customers are ready to buy. Most

How to Use Email Marketing to Turn One-Time Customers into Regulars

Email marketing is one of the easiest ways for small businesses to turn a one-time customer into a loyal, long-term

Building a Simple Sales Funnel for Your Local Business

Most local businesses already have a sales funnel — they just don’t think of it that way, and almost none

Social Media Ad Creative That Works for Local Service Brands

Strong social media ads don’t have to be complicated — they just need to communicate value quickly and make local

Google Ads Mistakes We See from Alabama Businesses

If you’ve ever opened your Google Ads account, watched the budget drain, and wondered where the leads went, you’re not

How to Use AI Tools in Your Marketing Without Sounding Robotic

AI tools can help you write faster, plan content more easily, and stay consistent across every platform — but if

Black Friday & Small Business Saturday Campaign Ideas for 2025

Black Friday and Small Business Saturday can feel like a whirlwind — but with a clear plan for 2025, they