Mobile, Alabama · Alabama-owned since 2012
Mobile, AL Marketing Agency.
Zellus Marketing helps Mobile businesses grow on both sides of the bay — from downtown and Dauphin Street to West Mobile, Tillmans Corner, Saraland, and the Eastern Shore. Search, ads, and AI from an Alabama-owned team that understands the Port City's mix of industry, hospitality, and hometown business.
- First AI-certified agency in North Alabama
- 4.9★ client rating
Prefer to talk? 256-777-8848
Start with a free proposal.
Tell us what you sell and which side of the bay you serve. We'll check how you show up and send a plan — no obligation.
Your info stays with Zellus. We never sell or share leads.
Digital marketing for Mobile
One bay, two counties, and customers on both sides.
Mobile customers cross the Bayway and the tunnels every day, and the Eastern Shore keeps growing. One Zellus team runs your SEO, ads, website, and creative so you're found across the whole bay area.
Search Engine Optimization
Pages and content that rank you for Mobile and the communities around it — Saraland, Semmes, Tillmans Corner, and across the bay in Daphne, Spanish Fort, and Fairhope. White-hat methods built to hold up through algorithm updates.
SEO services →Google Maps & Local SEO
Mobile Bay splits the market, and Google's map results often split with it. We optimize your Google Business Profile, reviews, and citations so you show up in Mobile, on the Eastern Shore, or both — depending on where you work.
Google Maps SEO →Google Ads (PPC)
Campaigns targeted to the Mobile and Baldwin County ZIP codes you serve, with budgets that respond to Mardi Gras, tourism season, and storm recovery. Our campaigns average a 4:1 return on ad spend.
Google Advertising →Facebook & Instagram Ads
From Mardi Gras crowds to young families on the Eastern Shore, Meta lets us reach each audience with its own message. Our campaigns have driven over $2M in tracked client revenue in the past year.
Social advertising →Website Design
Fast, mobile-first websites built to turn a Mobile search into a call, visit, or booking. We've built 300+ websites that lift conversion rates 40% on average, and every one launches SEO-ready.
Web design →Graphic Design & Branding
Logos, signage, vehicle wraps, and campaign creative that make a Mobile business instantly recognizable, online and off. Our team has earned 15+ local design awards.
Graphic design →Hulu & Streaming TV Ads
Broadcast TV here covers Mobile and the Florida Panhandle, so you pay to reach viewers you'll never serve. Hulu targets only the ZIP codes you choose, by age and interest — clients have reached 85% brand recall at a fraction of broadcast cost.
Hulu advertising →AI Marketing & AI Search Visibility
When someone asks ChatGPT or Gemini for "the best seafood in Mobile" or "a roofer near me after the storm," your business should be the answer. North Alabama's first AI-certified agency also uses automation to cut acquisition costs by 35% on average.
AI marketing →Social Media & Video
Social management and video production that show the Mobile Bay area the people behind your business — content made to be shared, not scrolled past.
Social media marketing →Why Mobile needs its own strategy
A port city with industry, history, and a party all its own.
Mobile is Alabama's only saltwater port and a major industrial center, with shipbuilding, the Airbus assembly line at Brookley, chemical plants, and logistics companies lining the waterfront. Those employers bring skilled workers and business buyers who need suppliers, contractors, and services.
Mobile is also a place people love to visit — home to the oldest Mardi Gras celebration in the United States, the USS Alabama, and a historic downtown full of restaurants. And across the bay, Baldwin County is one of the fastest-growing areas in the state. Good marketing here works on both sides of the water, for locals and visitors alike.
- Both sides of the bay: map rankings tracked across Mobile and the Eastern Shore, based on where you actually do business.
- B2B for port and industry: capability content, LinkedIn campaigns, and recruiting for companies serving shipbuilding, aerospace, and logistics.
- Seasonal and event timing: campaigns that plan around Mardi Gras, tourism season, and hurricane season.
- Storm-ready marketing: ready-to-launch campaigns for home service and restoration companies when demand spikes after a storm.
Industry expertise
Built for the businesses that keep the Port City running.
Mobile's economy spans port and industry, healthcare, hospitality, and a growing suburban market. We tailor strategy to how each of those customers buys.
Industrial & Maritime
B2B websites, capability content, and recruiting campaigns for companies serving the port, shipbuilding, and manufacturing.
Aerospace & Engineering
Credibility-building content and LinkedIn campaigns for suppliers and engineering firms serving Mobile's aerospace sector.
Home Services & Restoration
Google Maps and call-tracking for roofing, HVAC, and restoration companies — especially important during storm season.
Restaurants & Hospitality
Marketing for restaurants, bars, and hotels downtown, on Dauphin Street, and across the bay.
Medical & Dental
Local SEO and reputation management for practices serving patients across Mobile and Baldwin counties.
Real Estate & Builders
Lead generation for agents and builders in West Mobile and the fast-growing Eastern Shore.
Law Firms
SEO and PPC for personal injury, maritime, and practice-area keywords across the Gulf Coast.
Retail & Multi-Location
Location pages, Maps management, and campaigns for brands with stores on both sides of the bay.
Local SEO · Google Maps
Win the Google Maps 3-pack in Mobile.
The top three map results get 44% more clicks than positions 4 through 10, and 76% of people searching for something nearby visit a business within a day. After a storm or during Mardi Gras week, the top three map results are often the only businesses people call or visit.
Our team has moved 30+ Alabama businesses into the top 3 map results in the last 12 months, with an 87% success rate of reaching the local pack within 90 days. In Mobile, that means showing up on the side of the bay where your customers are — and sometimes on both.
- Google Business Profile optimization, posts, and Q&A management
- Review generation and response strategy for Mobile Bay customers
- Consistent citations across Mobile and Baldwin County directories
- Rank tracking across Mobile and the Eastern Shore communities you serve
Why the map pack matters
- 44% more clicks
- go to the top 3 Google Maps results vs. positions 4–10.
- 46% of searches
- on Google have local intent (Google, 2023).
- 76% of local searchers
- visit a business within 24 hours of searching.
How we work
The Zellus launch sequence.
Five clear phases, six-month sprints instead of long contracts, and independent reporting you can check anytime.
- T−4 Week 0 · Free
Discovery & audit
We review your website, Google Business Profile, and ad accounts, map your rankings on both sides of the bay, and compare you with your top competitors.
- T−3 Weeks 1–2
Strategy & roadmap
A written plan covering target keywords, audiences, areas on each side of the bay, seasonal timing, budget by channel, and the KPIs we'll be measured on. Nothing launches until you approve it.
- T−2 Weeks 2–4
Build & launch
We update pages, rebuild profiles, confirm tracking, and launch campaigns — usually within the first 30 days.
- T−1 Ongoing
Optimize weekly
Every week we adjust bids, creative, and content based on real calls, forms, and sales. What underperforms gets cut; what works gets more budget.
- GO Monthly
Report & scale
A monthly review using third-party reporting tools, with plain-English takeaways and a plan to grow what's bringing in revenue.
Proof, not promises
Recent missions across Alabama.
Every engagement is measured against KPIs we agree on at the start. Here's what that has looked like for businesses like yours.
Local dental practice
#1 Google Maps · 90 days- Problem
- Strong reviews but weak map visibility; new-patient calls had stalled.
- Solution
- Google Business Profile rebuild, review program, local citations, and service-area pages.
- Result
- Top of the local pack for core keywords and a steady rise in booked appointments.
Alabama personal injury firm
Top 3 maps + organic · competitive keywords- Problem
- Outspent by statewide firms on expensive legal keywords.
- Solution
- Local SEO plus tightly themed Google Ads and landing pages built for case inquiries.
- Result
- Map-pack placement and qualified case leads without a big-firm budget.
Alabama service brands
$2M+ tracked ad revenue · 12 months- Problem
- Rising ad spend without a clear view of what was converting.
- Solution
- Rebuilt tracking, consolidated Google and Meta campaigns, weekly optimization.
- Result
- Over $2M in revenue attributed to Facebook campaigns in the past year at a 4:1 average ROAS.
Client reviews
What Alabama businesses say about Zellus.
Rated 4.9 out of 5 on Google. Clients keep mentioning the same things: quick responses, honest reporting, and leads that turn into customers.
The crew
An Alabama team, not a faceless agency.
You'll know everyone on your account by name, and you can reach us by phone or video whenever you need us. It starts with the two owners who have run Zellus together since March 2012.
Managing Director · “Coach” Craig Stults
Craig runs sales, operations, and client accounts. He came to Zellus from running Gorilla Indoor Media and has spent years building relationships with Alabama business owners. Off the clock, he's usually on a soccer field — playing, coaching, or with his son.
Creative Director · “The Brains” Carl Holden
Carl leads the marketing teams and research and was named to the Huntsville Business Journal's Top 40 Under 40. A designer and self-described nerd who met Craig as a UAH student, he shapes the strategy behind every campaign. Outside work: video games, pop culture, and his wife and two young boys.
The Zellus story.
Craig was running an indoor advertising agency; Carl was a UAH student looking for an internship. In 2012 they teamed up to take on the marketing work Craig had been referring out, and Zellus was born. The name comes from "zealous" — and Zelus is the Greek god of competition.
The promise hasn't changed: simple contracts, under-promise and over-deliver, and more transparency than you'll find from most agencies.
Free marketing audit
See how the bay area finds you — or your competitors.
Our audit comes with real deliverables that are yours to keep, whether or not you hire us:
- Website health check — speed, Core Web Vitals, mobile experience, and anything stopping visitors from calling
- Bay-wide map-ranking scan — where you appear in Google Maps across Mobile and the Eastern Shore
- Keyword gap report — local searches your competitors win that you don't
- Ad account review — wasted spend, missed seasonal opportunities, and quick wins
- 90-day action plan — prioritized steps with projected impact and transparent pricing
We walk through it on a 30-minute call. Keep it, act on it yourself, or hand it to your current agency.
Request your free audit.
Takes about 60 seconds. We'll reply within one business day.
Or call 256-777-8848 · craig@zellusmarketing.com
Questions, answered
Mobile, AL digital marketing FAQ.
Does Zellus Marketing work with businesses in Mobile, AL?
Yes. We work with businesses across Mobile and the Eastern Shore, including industrial and maritime companies, home service and restoration companies, restaurants, medical practices, law firms, and multi-location brands. Our Alabama team works with Mobile businesses by video and phone, with in-person visits for kickoff and planning.
Can my Mobile business rank on the Eastern Shore too?
Yes, with the right setup. Google weighs distance heavily, and the bay makes that distance feel even bigger. We set your service area correctly, build content for each side of the bay, earn reviews from customers in both counties, and track rankings in Mobile and Baldwin County.
How should home service companies prepare for hurricane season?
We build storm-ready campaigns in advance — ads, landing pages, and Google Business Profile updates that can go live the moment demand spikes. That way you capture urgent calls quickly without scrambling to set up marketing during an emergency.
Do you work with industrial and maritime companies?
Yes. We build capability-focused websites, technical content, LinkedIn visibility, and recruiting campaigns for companies serving the port, shipbuilding, aerospace, and manufacturing.
How long does local SEO take in Mobile?
Most clients see meaningful movement within 90 days — 87% of our local SEO clients reach the Google Maps 3-pack in that window. Competitive categories like legal or medical can take 4–9 months to reach page one. Your roadmap sets realistic timelines, and we report progress monthly with third-party tools.
What's included in the free marketing audit?
A website health check, a scan of your Google Maps rankings across Mobile and the Eastern Shore, a keyword gap report against local competitors, a review of any ad accounts for wasted spend, and a prioritized 90-day action plan. We walk through it on a 30-minute call, and it's yours to keep.
What is AI search optimization, and does it matter for a Mobile business?
More people now ask ChatGPT, Gemini, or Google's AI Overviews for local recommendations. AI search optimization (also called AEO or GEO) helps those tools find, trust, and name your business through structured data, consistent listings, reviews, and useful content. For Mobile, that includes visitors asking AI assistants for recommendations during Mardi Gras and tourism season. Zellus was the first AI-certified agency in North Alabama and builds this into every local strategy.
Do you require long-term contracts?
No. We work in six-month sprints instead of year-long commitments. Each sprint has defined KPIs, and renewal is earned by results — 98% of our clients choose to stay.
How much does digital marketing cost for a Mobile business?
It depends on your industry, competition, and the channels you use. A single-location Google Maps campaign costs far less than a multi-channel program covering both sides of the bay. Your free audit ends with a line-item proposal that shows what each channel costs and the return it's expected to drive before you commit.
Why choose Zellus over a national agency?
We understand how the bay, the seasons, and Mobile's industries shape local business. We hold North Alabama's first AI agency certification, we report with independent tools, and our six-month sprints mean we have to keep earning your business.
From the Zellus marketing blog
Stay ahead of the algorithm.
Why Google Maps Has Become One of the Most Valuable Marketing Tools for Local Businesses
Your next customer will probably meet your Google Business Profile before they meet you. Here's what that means for local marketing.
Read the article →AI Optimization Is NOT a Bunch of JSON
Why there's no shortcut to showing up in AI answers — and what actually moves the needle.
Read the article →How AI Is Changing Content Creation in 2026
AI makes content faster to produce. Human strategy is what makes it worth reading — and worth ranking.
Read the article →Know the city, market the city
We know the Port City.
Mobile is one of the oldest cities on the Gulf Coast and the birthplace of Mardi Gras in America. It's Dauphin Street's restaurants and bars, oak-lined streets in the historic districts, the USS Alabama at Battleship Memorial Park, and a working waterfront where ships are built and cargo moves around the world. Across the bay, Daphne, Spanish Fort, and Fairhope keep growing.
Mobile has its own culture and its own way of doing business, built on long relationships and local pride. We build marketing that fits — so your business earns trust on both sides of the bay.
- Our Alabama team works with Mobile businesses by video and phone, with in-person visits for kickoff and planning
- Serving Mobile, Saraland, Semmes, Tillmans Corner, Daphne, Spanish Fort, and Fairhope
- Locally owned and operated since March 2012
- Also serving Gulf Shores, Foley, and Montgomery
- Find us on Google Maps
All systems go
Ready to be the bay's first choice?
Get your free audit and 90-day plan. Even if we're not the right fit, you'll walk away with a clearer picture of your marketing than you've ever had.