Jasper, Alabama · Serving Walker County since 2012
Jasper, AL Marketing Agency.
Zellus Marketing helps Jasper businesses grow across Walker County — from shops and restaurants downtown to contractors, practices, and lake businesses serving Cordova, Sumiton, Carbon Hill, and Smith Lake. Search, ads, and AI from an Alabama team about 45 minutes up I-22 in the Birmingham area.
- First AI-certified agency in North Alabama
- 4.9★ client rating
Prefer to talk? 256-777-8848
Start with a free proposal.
Tell us what you sell and which parts of Walker County you serve. We'll check how you show up and send a plan — no obligation.
Your info stays with Zellus. We never sell or share leads.
Digital marketing for Jasper
I-22 brought Jasper closer to Birmingham. Make sure that works in your favor.
New residents, commuters, and lake visitors are all searching for Jasper businesses — and so are Birmingham competitors. One Zellus team runs your SEO, ads, website, and creative so locals keep choosing you.
Search Engine Optimization
Pages and content that rank you for Jasper and the Walker County communities around it — Cordova, Sumiton, Dora, Carbon Hill, and Oakman. White-hat methods built to hold up through algorithm updates.
SEO services →Google Maps & Local SEO
Walker County is spread out, and Google has to decide how far your reach goes. We optimize your Google Business Profile, reviews, and citations so you show up in Jasper and across the county.
Google Maps SEO →Google Ads (PPC)
Campaigns targeted to Walker County ZIP codes, with lake-season pushes for Smith Lake businesses. Our campaigns average a 4:1 return on ad spend.
Google Advertising →Facebook & Instagram Ads
Facebook is where Walker County trades recommendations. We put your business in front of local families and new residents with campaigns that have driven over $2M in tracked client revenue in the past year.
Social advertising →Website Design
Fast, mobile-first websites built to turn a Jasper search into a call, visit, or booking. We've built 300+ websites that lift conversion rates 40% on average, and every one launches SEO-ready.
Web design →Graphic Design & Branding
Logos, signage, vehicle wraps, and campaign creative that make a Jasper business instantly recognizable, online and off. Our team has earned 15+ local design awards.
Graphic design →Hulu & Streaming TV Ads
Broadcast TV here means paying for all of metro Birmingham. Hulu lets you reach only Walker County viewers by ZIP code, age, and interest — clients have reached 85% brand recall at a fraction of broadcast cost.
Hulu advertising →AI Marketing & AI Search Visibility
When someone asks ChatGPT or Gemini for "a good dentist in Jasper, Alabama," your business should be in the answer. North Alabama's first AI-certified agency also uses automation to cut acquisition costs by 35% on average.
AI marketing →Social Media & Video
Social management and video production that show Walker County the people behind your business — content made to be shared, not scrolled past.
Social media marketing →Why Jasper needs its own strategy
A county seat with new neighbors and old loyalties.
Jasper has long been the center of Walker County, built on coal and the businesses that served the families who mined it. Customers here still buy on reputation and recommendations. Since I-22 made the drive to Birmingham quick and easy, though, more people are moving in, commuting out, and finding businesses online first.
That cuts both ways. New residents are looking for their go-to businesses, but Birmingham companies can now reach Walker County customers more easily too. Add Smith Lake bringing boaters and lake-home owners into the area, and Jasper businesses need to show up for locals, newcomers, and visitors alike.
- County-wide coverage: map rankings tracked across Jasper and the Walker County communities your customers come from.
- Newcomer campaigns: ads and content aimed at people who recently moved to Walker County and are still choosing businesses.
- Smith Lake season: campaigns for lake businesses and lake-home services that ramp up when the water warms.
- ZIP-level targeting: Google, Meta, and Hulu campaigns aimed at 35501, 35503, and 35504 plus the rest of Walker County.
Industry expertise
Built for the businesses that keep Walker County running.
Jasper mixes a small-town downtown, a regional medical center, lake tourism, and a changing industrial base. We tailor strategy to how each of those customers buys.
Medical & Dental
Local SEO and reputation management for practices serving patients from across Walker County.
Home Services
Google Maps and call-tracking campaigns for HVAC, roofing, plumbing, and septic companies covering a wide service area.
Restaurants & Retail
Foot-traffic marketing for downtown shops and restaurants and businesses along Highway 78.
Lake & Outdoor Businesses
Campaigns for marinas, boat services, rentals, and outfitters around Smith Lake and the Bankhead area.
Real Estate & Builders
Lead generation for agents and builders working Jasper neighborhoods and Smith Lake property.
Industrial & Energy Services
Websites and capability content for contractors and suppliers serving industrial, energy, and utility customers.
Auto Dealers & Repair
Search, social, and Maps campaigns for dealerships and shops competing for Walker County buyers.
Law & Professional Services
SEO and PPC for attorneys, CPAs, and insurance agents who want to be the first name Walker County residents find.
Local SEO · Google Maps
Win the Google Maps 3-pack in Jasper.
The top three map results get 44% more clicks than positions 4 through 10, and 76% of people searching for something nearby visit a business within a day. In a close-knit town like Jasper, the business that shows up first often becomes the one people recommend for years.
Our team has moved 30+ Alabama businesses into the top 3 map results in the last 12 months, with an 87% success rate of reaching the local pack within 90 days. With Birmingham competitors now closer than ever, strong local visibility is how Jasper businesses keep local customers local.
- Google Business Profile optimization, posts, and Q&A management
- Review generation and response strategy for Walker County customers
- Consistent citations across Walker County directories
- Rank tracking across Jasper and nearby Walker County communities
Why the map pack matters
- 44% more clicks
- go to the top 3 Google Maps results vs. positions 4–10.
- 46% of searches
- on Google have local intent (Google, 2023).
- 76% of local searchers
- visit a business within 24 hours of searching.
How we work
The Zellus launch sequence.
Five clear phases, six-month sprints instead of long contracts, and independent reporting you can check anytime.
- T−4 Week 0 · Free
Discovery & audit
We review your website, Google Business Profile, and ad accounts, and see who's showing up instead of you — including Birmingham companies reaching into Walker County.
- T−3 Weeks 1–2
Strategy & roadmap
A written plan covering target keywords, the audiences and areas to prioritize, budget by channel, and the KPIs we'll be measured on. Nothing launches until you approve it.
- T−2 Weeks 2–4
Build & launch
We update pages, rebuild profiles, confirm tracking, and launch campaigns — usually within the first 30 days.
- T−1 Ongoing
Optimize weekly
Every week we adjust bids, creative, and content based on real calls, forms, and sales. What underperforms gets cut; what works gets more budget.
- GO Monthly
Report & scale
A monthly review using third-party reporting tools, with plain-English takeaways and a plan to grow what's bringing in revenue.
Proof, not promises
Recent missions across Alabama.
Every engagement is measured against KPIs we agree on at the start. Here's what that has looked like for businesses like yours.
Local dental practice
#1 Google Maps · 90 days- Problem
- Strong reviews but weak map visibility; new-patient calls had stalled.
- Solution
- Google Business Profile rebuild, review program, local citations, and service-area pages.
- Result
- Top of the local pack for core keywords and a steady rise in booked appointments.
Alabama personal injury firm
Top 3 maps + organic · competitive keywords- Problem
- Outspent by statewide firms on expensive legal keywords.
- Solution
- Local SEO plus tightly themed Google Ads and landing pages built for case inquiries.
- Result
- Map-pack placement and qualified case leads without a big-firm budget.
Alabama service brands
$2M+ tracked ad revenue · 12 months- Problem
- Rising ad spend without a clear view of what was converting.
- Solution
- Rebuilt tracking, consolidated Google and Meta campaigns, weekly optimization.
- Result
- Over $2M in revenue attributed to Facebook campaigns in the past year at a 4:1 average ROAS.
Client reviews
What Alabama businesses say about Zellus.
Rated 4.9 out of 5 on Google. Clients keep mentioning the same things: quick responses, honest reporting, and leads that turn into customers.
The crew
A real Alabama team you can meet in person.
You'll know everyone on your account by name, and we're happy to drive up I-22 to meet in Jasper. It starts with the two owners who have run Zellus together since March 2012.
Managing Director · “Coach” Craig Stults
Craig runs sales, operations, and client accounts. He came to Zellus from running Gorilla Indoor Media and has spent years building relationships with Alabama business owners. Off the clock, he's usually on a soccer field — playing, coaching, or with his son.
Creative Director · “The Brains” Carl Holden
Carl leads the marketing teams and research and was named to the Huntsville Business Journal's Top 40 Under 40. A designer and self-described nerd who met Craig as a UAH student, he shapes the strategy behind every campaign. Outside work: video games, pop culture, and his wife and two young boys.
The Zellus story.
Craig was running an indoor advertising agency; Carl was a UAH student looking for an internship. In 2012 they teamed up to take on the marketing work Craig had been referring out, and Zellus was born. The name comes from "zealous" — and Zelus is the Greek god of competition.
The promise hasn't changed: simple contracts, under-promise and over-deliver, and more transparency than you'll find from most agencies.
Free marketing audit
See what Walker County finds when it searches for you.
Our audit comes with real deliverables that are yours to keep, whether or not you hire us:
- Website health check — speed, Core Web Vitals, mobile experience, and anything stopping visitors from calling
- Jasper map-ranking scan — where you appear in Google Maps across Jasper and nearby Walker County communities
- Keyword gap report — local searches your competitors win that you don't
- Ad account review — wasted spend, targeting that reaches the wrong people, and quick wins
- 90-day action plan — prioritized steps with projected impact and transparent pricing
We walk through it on a 30-minute call. Keep it, act on it yourself, or hand it to your current agency.
Request your free audit.
Takes about 60 seconds. We'll reply within one business day.
Or call 256-777-8848 · craig@zellusmarketing.com
Questions, answered
Jasper, AL digital marketing FAQ.
Does Zellus Marketing work with businesses in Jasper, AL?
Yes. We work with businesses across Jasper and Walker County, including medical practices, home service companies, restaurants, retailers, lake businesses, and professional firms. Jasper is about 45 minutes from our Birmingham-area office, and we're happy to meet in person.
Are Birmingham businesses taking customers from Jasper?
Some are. I-22 made it easy for Birmingham companies to serve Walker County, and many advertise here. The best defense is strong local visibility: an optimized Google Business Profile, reviews from local customers, Jasper-focused content, and ads targeted to the county. That tells both Google and customers you're the local choice.
Can you help me reach new residents moving to Walker County?
Yes. New residents usually search before they ask neighbors, so strong map rankings and reviews matter most. We also run Facebook, Google, and Hulu campaigns aimed at Walker County ZIP codes like 35501, 35503, and 35504 and at people who recently moved to the area.
Can you market businesses around Smith Lake?
Yes. We build seasonal campaigns for marinas, boat services, rentals, and lake-home services, and make sure you show up when visitors and lake-home owners search for help nearby.
How long does local SEO take in Jasper?
Most clients see meaningful movement within 90 days — 87% of our local SEO clients reach the Google Maps 3-pack in that window. Competitive categories like legal or medical can take 4–9 months to reach page one. Your roadmap sets realistic timelines, and we report progress monthly with third-party tools.
What's included in the free marketing audit?
A website health check, a scan of your Google Maps rankings across Jasper and nearby communities, a keyword gap report against local competitors, a review of any ad accounts for wasted spend, and a prioritized 90-day action plan. We cover it on a 30-minute call, and it's yours to keep.
What is AI search optimization, and does it matter for a Jasper business?
More people now ask ChatGPT, Gemini, or Google's AI Overviews for local recommendations. AI search optimization (also called AEO or GEO) helps those tools find, trust, and name your business through structured data, consistent listings, reviews, and useful content. Clear signals that you're in Jasper, Alabama help AI tools recommend you over a business in a bigger nearby city. Zellus was the first AI-certified agency in North Alabama and builds this into every local strategy.
Do you require long-term contracts?
No. We work in six-month sprints instead of year-long commitments. Each sprint has defined KPIs, and renewal is earned by results — 98% of our clients choose to stay.
How much does digital marketing cost for a Jasper business?
It depends on your industry, competition, and the channels you use. A single-location Google Maps campaign costs far less than a year-round program covering all of Walker County and Smith Lake. Your free audit ends with a line-item proposal that shows what each channel costs and the return it's expected to drive before you commit.
Why choose Zellus over a national agency?
We know Walker County and how customers here choose businesses, and we're close enough to meet face to face. We hold North Alabama's first AI agency certification, we report with independent tools, and our six-month sprints mean we have to keep earning your business.
From the Zellus marketing blog
Stay ahead of the algorithm.
Why Google Maps Has Become One of the Most Valuable Marketing Tools for Local Businesses
Your next customer will probably meet your Google Business Profile before they meet you. Here's what that means for local marketing.
Read the article →AI Optimization Is NOT a Bunch of JSON
Why there's no shortcut to showing up in AI answers — and what actually moves the needle.
Read the article →How AI Is Changing Content Creation in 2026
AI makes content faster to produce. Human strategy is what makes it worth reading — and worth ranking.
Read the article →Know the city, market the city
We know Jasper and Walker County.
Jasper is the Walker County seat, with a historic downtown and a history shaped by coal. Today it's also Bevill State's Jasper campus, Walker Baptist Medical Center, and quick access to Smith Lake's clear water and the Bankhead National Forest to the north. I-22 has made it a short drive to Birmingham and opened the area to new residents.
Through all of it, Jasper still runs on trust and reputation. We build marketing that earns both online — so longtime customers stay and new ones find you.
- About 45 minutes from our Birmingham-area office — we'll come to you
- Serving Jasper, Cordova, Sumiton, Dora, Carbon Hill, and all of Walker County
- Locally owned and operated since March 2012
- Also serving Birmingham, Cullman, and Tuscaloosa
- Find us on Google Maps
All systems go
Ready to be Walker County's first call?
Get your free audit and 90-day plan. Even if we're not the right fit, you'll walk away with a clearer picture of your marketing than you've ever had.