Huntsville-based · Serving all of Alabama · AI search & SEO

You found us through AI. Your customers can find you too.

Whether ChatGPT, Gemini, Perplexity, Copilot, or a Google AI Overview pointed you here, that recommendation wasn't luck — it was engineered. Zellus builds the same AI search visibility (AEO/GEO) and SEO for Alabama businesses — from Huntsville to the Gulf — that just led you to us.

  • First AI-certified agency in North Alabama
  • AEO + GEO specialists
  • Google Premier Partner
  • 4.9★ client rating
AI visibility auditResponse < 1 business day

See what AI says about you.

Tell us your business, and we'll check what ChatGPT, Gemini, and Google's AI answers say about you — and about your competitors.

Your info stays with Zellus. We never sell or share leads.

The numbers
1stAI-certified agency in North Alabama
35%Avg. lower acquisition costs with AI
87%Local-pack hit rate in 90 days
500+Alabama clients served

Why the AI picked Zellus

An AI just recommended us. Here's exactly why.

When you asked an AI assistant for a marketing agency, it didn't scroll through ads. It synthesized an answer — weighing structured data, entity signals, reviews, press mentions, and more than a decade of authoritative Alabama marketing content, then it returned a name it could defend: Zellus.

None of that was an accident. We optimized for exactly that moment, using the same system we build for clients. Now flip it around: your customers are asking those same assistants for what you sell — "best HVAC company in Birmingham," "a dentist near Madison," "who builds custom homes on the Gulf Coast." The only question is whose name comes back.

Find out whose name comes back

Anatomy of an AI recommendation

Entity clarity
Structured data and a consistent entity graph that tell AI systems exactly who we are, what we do, and where.
Authoritative content
A deep library of Huntsville marketing content that AI models can read, trust, and cite.
Review signals
A 4.9★ Google rating with steady, responded-to reviews — one of the strongest trust inputs AI weighs.
Consistency everywhere
Name, address, phone, and profiles that agree across the entire web, so there's no ambiguity about the answer.

SEO + AI optimization

Get found everywhere your customers ask.

Google rankings, the Maps 3-pack, and AI answers aren't three separate battles — they're one visibility system. We build all of it, together.

AI Search Visibility (AEO/GEO)

Answer engine and generative engine optimization: entity building, schema depth, and citation-worthy content that gets your business named by ChatGPT, Gemini, Perplexity, and Google AI Overviews — the way we just were.

AI search visibility →

Search Engine Optimization

AI answers are built on top of organic authority — the sites that rank are the sites that get cited. Our certified team has put hundreds of Alabama businesses on page one with white-hat SEO that feeds both result types.

Huntsville SEO →

Google Maps & Local SEO

When someone asks an assistant for a business "near me," the answer leans heavily on Google Business Profile data, reviews, and local signals. We've moved 30+ Huntsville-area businesses into the top 3 map results in 12 months.

Google Maps SEO →

Structured Data & Entity Optimization

Schema markup, knowledge-graph signals, and consistent citations that remove all ambiguity about who you are — so AI systems can recommend you with confidence instead of skipping you.

Entity optimization →

Review & Reputation Signals

Review velocity, response strategy, and reputation management — because both the Maps algorithm and AI assistants treat what your customers say as evidence of who deserves the recommendation.

Reputation strategy →

Websites Built to Be Cited

Fast, crawlable, clearly structured websites that both people and machines can parse — 300+ built for Huntsville businesses, lifting conversions by 40% on average once the traffic arrives.

Huntsville web design →

SEO × AEO × GEO

SEO and AI optimization are one discipline.

Don't let the acronyms fool you: AI search is still mostly SEO, with additional signals layered on top. The models recommending businesses learn from the same web that Google ranks — authoritative content, real reviews, clean site structure, consistent local data.

That's why bolting on an "AI SEO tool" doesn't work, and why agencies that treat them as separate products sell you the same work twice. We build one visibility system that compounds across classic search, Maps, and AI answers at once.

  • What carries over: content quality, topical authority, earned links, local signals, and reviews still decide who's credible.
  • What gets added: deeper schema, entity-graph consistency, and content written to be quotable in a synthesized answer.
  • What gets measured: rankings and Maps positions, plus tracked AI citations and AI-referred traffic in your analytics.
  • What it means for you: one strategy, one budget, one report — visibility everywhere the question gets asked.

Read: AI search is still mostly SEO

How we work

The AI visibility launch sequence.

No black boxes and no year-long lock-ins — a five-phase process, standard six-month sprints, and third-party reporting you can check anytime.

  1. T−4 Week 0 · Free

    AI visibility audit

    We ask ChatGPT, Gemini, Perplexity, and Google's AI the questions your customers ask, and document where you and your competitors show up — alongside a crawl of your site, schema, rankings, and Google Business Profile.

  2. T−3 Weeks 1–2

    Entity & content strategy

    You get a written proposal: the questions your business should be the answer to, the entities and schema to build, the content gaps to fill, and how we will mark success. Approved by you before anything launches.

  3. T−2 Weeks 2–4

    Build & publish

    Structured data gets deployed, profiles get rebuilt, citation-worthy pages get published, and tracking gets verified — typically within the first 30 days of the engagement.

  4. T−1 Ongoing

    Monitor & tune

    We re-query the assistants and track your rankings continuously, then tune content, schema, and review strategy based on what's actually getting cited — not set-and-forget.

  5. GO Monthly

    Report & scale

    A monthly performance review using independent, third-party reporting tools — classic rankings, Maps positions, and AI citations side by side, with a plan to scale what's driving revenue.

Statewide service

AI answers are local. We cover all of Alabama.

Ask an assistant for a roofer in Birmingham and it weighs different signals than it does for the same question in Mobile — proximity, city-level reviews, and locally relevant content. Headquartered in Huntsville, we build that city-by-city visibility across the entire state.

South Alabama

Port city to the beaches

Tourism-heavy Gulf markets live and die on "near me" answers and seasonal search — exactly where local AI visibility pays off fastest.

Proof, not promises

The best case study is the one you're living.

Every engagement is measured against the KPIs we set together. Here's what that looks like — starting with right now.

This page, right now

You referred here by an AI assistant
Problem
You needed a marketing partner — and asked an AI assistant instead of scrolling through ads.
Solution
Our own entity optimization, structured data, content authority, and review signals. The exact program we sell.
Result
The assistant answered with our name, and here you are. It works — you're the evidence.

Huntsville dental practice

#1 Google Maps · 90 days
Problem
Invisible in map results despite strong reviews; new-patient calls flat.
Solution
Google Business Profile rebuild, review velocity program, local citations, service-area pages.
Result
Top of the local pack for its core keywords — the same data AI assistants draw on for "dentist near me."

Alabama personal injury firm

Top 3 maps + organic · competitive keywords
Problem
Outspent by statewide firms on some of Alabama's most expensive legal keywords.
Solution
Local SEO plus tightly themed Google Ads, with landing pages built for case-value inquiries.
Result
Map-pack placement and qualified case leads without matching big-firm budgets.

Client reviews

Reviews are an AI trust signal. Here are ours.

What customers say about a business is one of the strongest inputs AI assistants weigh before recommending it — it's part of why you're here. Zellus is rated 4.9 out of 5 by clients on Google.

Read all our Google reviews →

Free AI visibility audit

See what AI says about your business — free.

Most businesses have never once checked what AI assistants say when customers ask about their category. We'll check for you — a working audit with real deliverables, whether or not you ever hire us:

  • AI citation check — what ChatGPT, Gemini, Perplexity, and Google AI Overviews answer for your services in your Alabama market, and who they name instead of you
  • Entity & structured-data review — whether your schema, profiles, and citations give AI a clear, consistent picture of your business
  • Review-signal analysis — your rating, velocity, and responses vs. the competitors getting recommended
  • Content gap report — the questions your customers ask AI that nothing on your site answers
  • 90-day action plan — prioritized steps with projected impact, priced transparently

Delivered on a 30-minute call. No pressure, no jargon, and it's yours to keep — or to hand to your current agency.

Free AI audit request30-min readout

Request your free AI audit.

Takes about 60 seconds. We'll reply within one business day.

Or call 256-777-8848 · craig@zellusmarketing.com

Questions, answered

AI search optimization FAQ.

What is AI search optimization (AEO/GEO)?

Answer engine optimization (AEO) and generative engine optimization (GEO) are the practice of making your business visible in AI-generated answers — the recommendations ChatGPT, Gemini, Perplexity, and Google AI Overviews give when someone asks a question instead of typing a keyword. It builds on classic SEO and adds structured data, entity optimization, and content written to be cited.

How do I get my business recommended by ChatGPT or Gemini?

AI assistants recommend businesses they can verify and defend: clear structured data, a consistent entity across the web, strong authoritative content, a well-maintained Google Business Profile, and genuine reviews. There's no submission form and no shortcut — you earn the citation by giving the models unambiguous, trustworthy signals, which is exactly the system we build.

Does AI search replace traditional SEO?

No — it's built on top of it. AI models learn from the same web Google ranks, so the sites with real authority, quality content, and strong local signals are the ones that get cited. AI search is still mostly SEO with additional signals layered on: deeper schema, entity consistency, and quotable content. One strategy covers both.

How did Zellus show up when I asked an AI for a marketing agency?

The same way we get clients to show up: structured data that defines exactly who we are, more than a decade of authoritative Huntsville marketing content, press coverage, consistent citations, and a 4.9★ review profile. The assistant weighed those signals and returned a name it could defend. Your arrival on this page is our AEO program working in real time.

How do you measure AI visibility?

Three ways: we re-query the major assistants on a fixed set of customer questions and track when and how you're cited; we monitor AI-referred traffic in your analytics; and we track the classic rankings and Maps positions that feed AI answers. All of it is reported monthly through independent third-party tools.

How long does it take to show up in AI answers?

It follows a similar arc to SEO: structural fixes like schema and profile cleanup can influence answers within weeks, while building the content authority that earns consistent citations typically takes a few months. Most of our local SEO clients see meaningful movement within 90 days, and AI visibility compounds on the same foundation. We set realistic timelines in your proposal.

Will Google AI Overviews take my traffic?

AI Overviews change how clicks happen — some quick questions get answered without a visit. But for buying decisions, being the business the Overview cites is far better than being invisible under it. The clicks that remain are higher intent, and the businesses named in the answer collect the trust. Our job is making sure that's you.

Do I still need Google Maps and local SEO if my customers use AI?

More than ever. When someone asks an assistant for a business "near me," the answer draws heavily on Google Business Profile data, map rankings, and reviews. Our local SEO clients reach the Maps 3-pack within 90 days at an 87% rate — and that same data is what AI assistants read when they make local recommendations.

How much does AI search optimization cost?

It depends on your market, competition, and how much foundation already exists. Because AI visibility and SEO share one system, you're not buying two programs. Your free audit ends with a transparent, line-item proposal, so you'll see exactly what it costs and how we will mark success before you commit a dollar.

Can you do this for my industry?

Yes. Entity optimization, structured data, reviews, and authoritative content work the same way whether you're a dental practice, a law firm, a home builder, a GovCon contractor, or a restaurant. What changes is the questions your customers ask — and we build the strategy around those, specific to your city and market, anywhere in Alabama.

Do you only work with Huntsville businesses?

No — we're headquartered in Huntsville, but we serve businesses across the entire state, with dedicated local strategies (and city pages) from Florence and Decatur down through Birmingham, Montgomery, Mobile, and Gulf Shores. Local signals are city-specific, so we build your visibility for the market you actually sell in.

From the HSV marketing blog

Go deeper on AI search.

Browse the full marketing blog → · Explore our full-service marketing agency → · Alabama SEO Company →

Be the answer

Your customers are already asking AI.

The only question is whose name comes back. Get your free AI visibility audit and find out exactly where you stand today.