Social media has become the hot, new thing in the 21st century, thanks to smartphones and tablets. The idea of connecting with your friends and people from all over the world on the device in your hand, is alluring and exciting. It was reported in 2020, during the peak of COVID and lockdowns, that there were 4.48 billion social media users worldwide. 54% of those users are female, with 46% being male, almost an even divide. So, the big question for small, medium and large businesses is: should we be utilizing social media marketing? The answer is yes, we’ll explain why below.
It’s Necessary For Business Growth
No matter what industry you’re in, if you don’t have a social media or online presence, your business has no chance of keeping up with competitors and reaching the younger audience for the long haul. In today’s time, it’s pretty much necessary to have some sort of social media account or presence in order for customers to be able to find your business. If nothing else, your business should at least have a Facebook page with your logo and some business information such as website, hours, location etc. Remember those 4.48 billion social media users we talked about above? Facebook has 2.85 billion of those, making it the largest social media platform, and your ticket to reaching more customers.
Use It As A Voice
Social media is a great way to communicate with your customers directly. Whether it’s to promote deals, introduce new products or employees, share reviews, or just respond to the feedback you’re getting, it’s a great way to bridge the gap between consumers and producers. This goes for restaurants, retail shops, ecommerce businesses, medical practices, law firms, manufacturing plants, distributors, and many more. When your customers feel like they can reach out to you directly and get a response, or receive regular communication from you (such as Facebook posts or Instagram Stories), it helps them build a stronger connection and relationship with your brand.
More Online Sales
If you have an ecommerce business, sales are the most important aspect. Social media platforms such as Instagram, TikTok, and YouTube have options for direct purchase now through their app. It’s important to showcase your product or service on social media in order to generate leads and a larger audience. Consistency is key, posting once every other week isn’t going to work. You should post at least three times a week, but every day is the best option. That ensures your followers are receiving regular updates and content from your brand. They are seeing and interacting with your content on a daily basis, which creates brand recognition, and in turn brings in sales. Utilizing social media as a selling platform could really benefit your business.
If you’re looking for a marketing agency in Madison County, Alabama, contact Zellus Marketing today.