Foley, Alabama · Alabama-owned since 2012
Foley, AL Marketing Agency.
Zellus Marketing helps Foley businesses grow with one of Alabama's fastest-growing cities — from shops downtown and along Highway 59 to OWA, the outlets, and the contractors and practices serving new neighborhoods across South Baldwin County. Search, ads, and AI from an Alabama-owned team.
- First AI-certified agency in North Alabama
- 4.9★ client rating
Prefer to talk? 256-777-8848
Start with a free proposal.
Tell us what you sell and whether your customers are new residents, beach visitors, or both. We'll check how you show up and send a plan — no obligation.
Your info stays with Zellus. We never sell or share leads.
Digital marketing for Foley
Foley is growing fast. Make sure the newcomers find you first.
New residents are choosing their go-to businesses, and beach traffic passes through town every day. One Zellus team runs your SEO, ads, website, and creative to catch both.
Search Engine Optimization
Pages and content that rank you for Foley and the South Baldwin communities around it — Summerdale, Elberta, Magnolia Springs, and Robertsdale — plus the visitor searches that come with being on the way to the beach. White-hat methods built to hold up through algorithm updates.
SEO services →Google Maps & Local SEO
Highway 59 and the Foley Beach Express carry a steady stream of beach traffic right through town. We optimize your Google Business Profile, reviews, and citations so you show up for residents and passing visitors alike.
Google Maps SEO →Google Ads (PPC)
Campaigns targeted to South Baldwin ZIP codes, plus visitor campaigns timed to beach season and events at OWA and the sports complex. Our campaigns average a 4:1 return on ad spend.
Google Advertising →Facebook & Instagram Ads
From retirees relocating to the coast to young families buying their first home, Meta lets us reach each Foley audience with its own message. Our campaigns have driven over $2M in tracked client revenue in the past year.
Social advertising →Website Design
Fast, mobile-first websites built to turn a Foley search into a call, visit, or booking. We've built 300+ websites that lift conversion rates 40% on average, and every one launches SEO-ready.
Web design →Graphic Design & Branding
Logos, signage, vehicle wraps, and campaign creative that make a Foley business instantly recognizable, online and off. Our team has earned 15+ local design awards.
Graphic design →Hulu & Streaming TV Ads
Broadcast TV here covers the entire Mobile and Florida Panhandle market. Hulu targets only the South Baldwin ZIP codes you choose, by age and interest — clients have reached 85% brand recall at a fraction of broadcast cost.
Hulu advertising →AI Marketing & AI Search Visibility
When a new resident asks ChatGPT or Gemini for "a good family doctor in Foley" or a visitor asks for "things to do near OWA," your business should be the answer. North Alabama's first AI-certified agency also uses automation to cut acquisition costs by 35% on average.
AI marketing →Social Media & Video
Social management and video production that show South Baldwin County the people behind your business — content made to be shared, not scrolled past.
Social media marketing →Why Foley needs its own strategy
One of Alabama's fastest-growing cities, on the road to the beach.
Foley has grown quickly as families, retirees, and remote workers move to Baldwin County for the coast without living right on the beach. New neighborhoods mean new customers who are still choosing their doctor, dentist, mechanic, and favorite restaurant — and most of them start with a search.
Foley is also a destination and a gateway. OWA, the Tanger Outlets, and the sports tourism complex bring visitors to town, and Highway 59 carries a huge share of Gulf Shores traffic right through Foley. Businesses here need to reach new neighbors and people just passing through.
- Newcomer campaigns: ads and content aimed at people who recently moved to South Baldwin and are still choosing businesses.
- Beach-traffic visibility: Maps and AI presence for restaurants, shops, and services along Highway 59 and the Beach Express.
- Event and tournament timing: campaigns that reach families in town for OWA, the outlets, and weekend sports tournaments.
- ZIP-level targeting: Google, Meta, and Hulu campaigns aimed at 36535 and the surrounding South Baldwin communities.
Industry expertise
Built for the businesses growing with Foley.
Foley's economy runs on growth, retail, tourism, and the services new residents need. We tailor strategy to how each customer finds and chooses a business.
Home Builders & Real Estate
Lead generation for builders, developers, and agents selling to families and retirees relocating to South Baldwin.
Home Services
Google Maps and call-tracking for HVAC, roofing, plumbing, pest control, and landscaping companies serving new neighborhoods.
Medical & Dental
Local SEO and reputation management for practices competing for Foley's growing population.
Restaurants & Retail
Foot-traffic marketing for businesses downtown, along Highway 59, and near OWA and the outlets.
Tourism & Attractions
Campaigns for attractions, lodging, and entertainment that reach beach visitors and weekend travelers.
Youth Sports & Family Services
Marketing for sports programs, childcare, and family services, plus visitor campaigns around tournaments.
Senior Living & Retirement Services
Search and social campaigns for communities and services serving retirees moving to the coast.
Law & Professional Services
SEO and PPC for attorneys, CPAs, and advisors serving new residents and local businesses.
Local SEO · Google Maps
Win the Google Maps 3-pack in Foley.
The top three map results get 44% more clicks than positions 4 through 10, and 76% of people searching for something nearby visit a business within a day. For a family that just moved in or a visitor driving through on Highway 59, the top three map results are usually the only ones that get a look.
Our team has moved 30+ Alabama businesses into the top 3 map results in the last 12 months, with an 87% success rate of reaching the local pack within 90 days. In a city growing as fast as Foley, the businesses that claim those spots early tend to keep them as the population grows.
- Google Business Profile optimization, posts, and Q&A management
- Review generation and response strategy for Foley customers
- Consistent citations across Baldwin County directories
- Rank tracking across Foley and nearby South Baldwin communities
Why the map pack matters
- 44% more clicks
- go to the top 3 Google Maps results vs. positions 4–10.
- 46% of searches
- on Google have local intent (Google, 2023).
- 76% of local searchers
- visit a business within 24 hours of searching.
How we work
The Zellus launch sequence.
Five clear phases, six-month sprints instead of long contracts, and independent reporting you can check anytime.
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T−4
Week 0 · Free
Discovery & audit
We review your website, Google Business Profile, and ad accounts, check how you show up for both resident and visitor searches, and compare you with your top competitors.
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T−3
Weeks 1–2
Strategy & roadmap
A written plan covering target keywords, the audiences and areas to prioritize, budget by channel, and the KPIs we'll be measured on. Nothing launches until you approve it.
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T−2
Weeks 2–4
Build & launch
We update pages, rebuild profiles, confirm tracking, and launch campaigns — usually within the first 30 days.
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T−1
Ongoing
Optimize weekly
Every week we adjust bids, creative, and content based on real calls, forms, and sales. What underperforms gets cut; what works gets more budget.
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GO
Monthly
Report & scale
A monthly review using third-party reporting tools, with plain-English takeaways and a plan to grow what's bringing in revenue.
Proof, not promises
Recent missions across Alabama.
Every engagement is measured against KPIs we agree on at the start. Here's what that has looked like for businesses like yours.
Local dental practice
#1 Google Maps · 90 days- Problem
- Strong reviews but weak map visibility; new-patient calls had stalled.
- Solution
- Google Business Profile rebuild, review program, local citations, and service-area pages.
- Result
- Top of the local pack for core keywords and a steady rise in booked appointments.
Alabama personal injury firm
Top 3 maps + organic · competitive keywords- Problem
- Outspent by statewide firms on expensive legal keywords.
- Solution
- Local SEO plus tightly themed Google Ads and landing pages built for case inquiries.
- Result
- Map-pack placement and qualified case leads without a big-firm budget.
Alabama service brands
$2M+ tracked ad revenue · 12 months- Problem
- Rising ad spend without a clear view of what was converting.
- Solution
- Rebuilt tracking, consolidated Google and Meta campaigns, weekly optimization.
- Result
- Over $2M in revenue attributed to Facebook campaigns in the past year at a 4:1 average ROAS.
Client reviews
What Alabama businesses say about Zellus.
Rated 4.9 out of 5 on Google. Clients keep mentioning the same things: quick responses, honest reporting, and leads that turn into customers.
The crew
An Alabama team, not a faceless agency.
You'll know everyone on your account by name, and you can reach us by phone or video whenever you need us. It starts with the two owners who have run Zellus together since March 2012.
Managing Director · “Coach”
Craig Stults
Craig runs sales, operations, and client accounts. He came to Zellus from running Gorilla Indoor Media and has spent years building relationships with Alabama business owners. Off the clock, he's usually on a soccer field — playing, coaching, or with his son.
Creative Director · “The Brains”
Carl Holden
Carl leads the marketing teams and research and was named to the Huntsville Business Journal's Top 40 Under 40. A designer and self-described nerd who met Craig as a UAH student, he shapes the strategy behind every campaign. Outside work: video games, pop culture, and his wife and two young boys.
The Zellus story.
Craig was running an indoor advertising agency; Carl was a UAH student looking for an internship. In 2012 they teamed up to take on the marketing work Craig had been referring out, and Zellus was born. The name comes from "zealous" — and Zelus is the Greek god of competition.
The promise hasn't changed: simple contracts, under-promise and over-deliver, and more transparency than you'll find from most agencies.
Free marketing audit
See what new residents and visitors find when they search.
Our audit comes with real deliverables that are yours to keep, whether or not you hire us:
- Website health check — speed, Core Web Vitals, mobile experience, and anything stopping visitors from calling
- Foley map-ranking scan — where you appear in Google Maps across Foley and nearby South Baldwin communities
- Keyword gap report — resident and visitor searches your competitors win that you don't
- Ad account review — wasted spend, targeting that reaches the wrong people, and quick wins
- 90-day action plan — prioritized steps with projected impact and transparent pricing
We walk through it on a 30-minute call. Keep it, act on it yourself, or hand it to your current agency.
Request your free audit.
Takes about 60 seconds. We'll reply within one business day.
Or call 256-777-8848 · craig@zellusmarketing.com
Questions, answered
Foley, AL digital marketing FAQ.
Does Zellus Marketing work with businesses in Foley, AL?
Yes. We work with businesses across Foley and South Baldwin County, including builders, home service companies, medical practices, restaurants, retailers, attractions, and professional firms. Our Alabama team works with Foley businesses by video and phone, with in-person visits for kickoff and planning.
How can I reach people moving to Foley?
New residents usually search before they ask neighbors, so strong map rankings and reviews matter most. We also run Google, Facebook, and Hulu campaigns aimed at people who recently moved to South Baldwin, so you become their go-to business early.
Can my business catch beach traffic passing through town?
Yes. Highway 59 and the Foley Beach Express carry a lot of Gulf Shores traffic. We make sure your Google Business Profile, photos, and reviews win those "near me" searches, and optimize for AI assistants that travelers use on the road.
Can you help with events at OWA and the sports complex?
Yes. We build campaigns around big weekends — tournaments, holidays, and events — so your budget goes up when visitors are in town and back down when things are quieter.
How long does local SEO take in Foley?
Most clients see meaningful movement within 90 days — 87% of our local SEO clients reach the Google Maps 3-pack in that window. Competitive categories like legal or medical can take 4–9 months to reach page one. Your roadmap sets realistic timelines, and we report progress monthly with third-party tools.
What's included in the free marketing audit?
A website health check, a scan of your Google Maps rankings across Foley and nearby communities, a keyword gap report covering resident and visitor searches, a review of any ad accounts for wasted spend, and a prioritized 90-day action plan. We walk through it on a 30-minute call, and it's yours to keep.
What is AI search optimization, and does it matter for a Foley business?
More people now ask ChatGPT, Gemini, or Google's AI Overviews for local recommendations. AI search optimization (also called AEO or GEO) helps those tools find, trust, and name your business through structured data, consistent listings, reviews, and useful content. For Foley, that includes new residents and beach visitors asking AI assistants for recommendations in an area they don't know yet. Zellus was the first AI-certified agency in North Alabama and builds this into every local strategy.
Do you require long-term contracts?
No. We work in six-month sprints instead of year-long commitments. Each sprint has defined KPIs, and renewal is earned by results — 98% of our clients choose to stay.
How much does digital marketing cost for a Foley business?
It depends on your industry, competition, and the channels you use. A single-location Google Maps campaign costs far less than a year-round program targeting both new residents and visitors. Your free audit ends with a line-item proposal that shows what each channel costs and the return it's expected to drive before you commit.
Why choose Zellus over a national agency?
We understand how growth and beach traffic shape Foley business. We hold North Alabama's first AI agency certification, we report with independent tools, and our six-month sprints mean we have to keep earning your business.
From the Zellus marketing blog
Stay ahead of the algorithm.
Why Google Maps Has Become One of the Most Valuable Marketing Tools for Local Businesses
Your next customer will probably meet your Google Business Profile before they meet you. Here's what that means for local marketing.
Read the article →AI Optimization Is NOT a Bunch of JSON
Why there's no shortcut to showing up in AI answers — and what actually moves the needle.
Read the article →How AI Is Changing Content Creation in 2026
AI makes content faster to produce. Human strategy is what makes it worth reading — and worth ranking.
Read the article →Know the city, market the city
We know Foley and South Baldwin.
Foley has a historic downtown with a railroad heritage, flowering streets, and local shops — and it's grown into one of Alabama's busiest small cities. It's OWA's theme park and entertainment district, the Tanger Outlets, a sports tourism complex that fills with teams on weekends, and new neighborhoods spreading across South Baldwin County.
Foley is where a lot of people choose to build their life near the coast. We build marketing that helps you become part of that life — for new neighbors and the visitors passing through on their way to the beach.
- Our Alabama team works with Foley businesses by video and phone, with in-person visits for kickoff and planning
- Serving Foley, Summerdale, Elberta, Magnolia Springs, Robertsdale, and South Baldwin County
- Locally owned and operated since March 2012
- Also serving Gulf Shores, Mobile, and Montgomery
- Find us on Google Maps
All systems go
Ready to grow with Foley?
Get your free audit and 90-day plan. Even if we're not the right fit, you'll walk away with a clearer picture of your marketing than you've ever had.