Google is set to implement some of the biggest changes to its iconic search experience. Google has always implemented innovative tools and features to provide the best possible user experience. With the rise of AI technology, Google is looking to stay on top of the search engine world by bringing one of its biggest changes to Google search.
Google has recently introduced “Search Generative Experience (SGE).” Based on the information about SGE that Google has released, it is going to be one of the biggest changes to the search engine results we have ever seen. The goal for Google seems to be to continue to innovate and implement new AI technologies to help provide an even better experience for its search engine. However, it is unclear how this will affect organic traffic for businesses that have their websites ranking at the top of Google search results from the SEO they have done. This raises the question: “What does this mean for users?”
The AI tools that have been previewed by Google in its SGE will enhance the quality of the Google search experience. Google’s AI-powered Search Generative Experience (SGE) will be presented at the top of the results page after you press enter on your normal search. The result will offer a more immediate direct answer to the search you gave, along with even more information that you might have needed.
Google refers to this result as the “AI snapshot.” Google is essentially using the power of AI technology to provide users with faster and higher-quality results for the things they are searching for.
Faster Search Experience
The AI-powered SGE experience will cut the normal time it takes to find the result you are looking for in half. The days of digging through several website links and articles to find the answer to your search could be gone. This could be a huge win for people who rely on Google for research-related activities.
However, Google has clearly stated that the Search Generative Experience (SGE) is still largely experimental as it is limited to the current state and power of AI Technology. The speed at which AI technology is evolving is just a big hint that this user experience, as stated by Google, is coming sooner rather than later.
Higher Quality Results
Google’s AI-powered SGE tool will include more images and videos alongside search results at the top of the page. The implementation of the whole AI Snapshot, which includes a more direct answer to your search along with images or videos, will enhance the speed at which you might find a product or service you are looking for.
Google has also recently integrated a continuous scroll feature to remove the ability or need to view several results pages. This update was most likely influenced by social media platforms that also have a continuous scroll feature on the main feed.
What Does This Mean For Your Business?
This new landscape of Google search will have many pros and cons for your business. Google’s SGE will enhance your ability to implement faster and more efficient research methods for work. The main benefit of the SGE will be the overall efficiency it will bring to any user of Google search that is looking for a quick answer. However, this new landscape can drastically affect the marketing efforts of your business.
All the marketing efforts you have done to rank at the top of Google for organic traffic might be pushed to the side by Google so that they can focus on implementing these AI-powered features that will benefit the general population. In other words, the precious flow of organic traffic to your website might be at risk. According to Google, this new AI-powered search engine landscape won’t officially roll out until approximately 2024. It is too soon to say for sure that this new update will cause a different landscape for ranking on Google.
Until further information from Google is released, It is unclear if these changes will affect SEO efforts and current marketing strategies. The only thing we can control is staying informed and adjusting accordingly. That is why it is wise as a business owner to work with a local agency like Zellus Marketing that always stays on top of current, up-to-date marketing news and AI technological advancements so that your online presence never gets hurt by these major changes.