Since the spread of COVID-19 in 2020, there has been a record amount of internet usage. As a business owner, how can you use this to your advantage? It’s simple – digital marketing! Having a website, boosting your social media presence and running online advertisements are a few ways you can begin marketing your business in 2021. Let’s discuss these further.
You Need a Website!
You might be telling yourself that you’re not tech-savvy enough to build and maintain a website for your business. However, without a website do you really know how much business you’re potentially losing?
The most important reason your business needs a website is to establish credibility. Consumers have changed when it comes to choosing companies they want to give their business to. They crave relationships and trust, more than the product or service you’re selling. If your competitor has a nice website and you don’t, chances are your customer base will choose them over you. Providing your customers with an informational, easy to navigate website, can increase your brand presence, leads and organic traffic. It’s the first step in generating more revenue for your business.
Stop Scrolling, Start Posting
Managing and consistently posting to your business’s social media accounts can majorly increase your online presence. Did you know there were 233 million Facebook users in the United States in 2020? There were 107 million Instagram users, and that number is expected to increase to 126 million by 2023. You can reach those users with social media marketing!
Creating a social media account that posts informational, fun and engaging content, can help establish a concrete brand presence and also bring in more revenue due to the amount of people you can potentially reach. Share your services, customer reviews, important news and anything else that your customers will find interesting.
It’s not an FBI guy, It’s Google
We have all been scrolling through social media and seen an ad of something that we were just looking at or talking about (Thanks FBI guy). We usually chalk it up to “our phones are listening to us.” But, phones don’t have ears and there isn’t a mysterious FBI agent watching your searches (well, at least we don’t think there is).
Google uses a tracking method called ‘cookies’. A HTTP cookie is a small piece of data that is stored on your computer when you visit a website. Google uses these cookies to find corresponding ads or websites that they think you might be interested in. So let’s say you look up donut shops in your area, and the next day you’re scrolling through Facebook and see an ad pop up for Dunkin’ Donuts, that is because a cookie was stored on your computer or phone remembering that you were recently searching for donut shops. As a business owner, how can you implement the same for your consumers?
Google Ads and Social Media Ads (Facebook, Instagram, Snapchat, Tiktok) has been proven to generate more successful leads for businesses than almost any other marketing practice. Putting an eye-catching ad on Facebook can direct users to your site, gain your page more likes or drive customers to purchase a product or service.
Google Ads are the ads you see at the top when you are searching for anything on Google. There were 12.8 billion search inquiries in 2020, Google accounted for 62% of those searches. Just imagine the revenue you’re missing out on when your competitor is running these online advertisements and you’re not.
Why Choose Zellus Marketing?
For almost ten years, Zellus Marketing has provided local businesses with digital marketing they can be proud of. We don’t think outside the box, we live outside the box. We are always staying ahead of the trends and we can help your business become profitable! With years of experience we provide website design services, social media management, online advertising, SEO services, graphic design and video marketing. Simply put – we can handle ALL of your digital marketing needs and provide you with results you’ll love.