Your website is the face of your business. It has the power to educate potential customers on what you do, engage your website visitors, and convert site browsers to customers or clients. Having a website with an alluring design is what separates you from your competition.
Web design trends are constantly evolving and it’s important to stay on top of what designs are trending in order to have a website that looks up-to-date. As website designers in Huntsville, we come across a multitude of websites that look outdated and aren’t following current trends, which can make users want to click off of your site and find another one that’s easier to navigate and find what they’re looking for.
Staying on top of website design trends and updating your website to incorporate those trends are crucial. We have put together five web design trends we are seeing in 2021, especially for businesses in Huntsville.
“Motion drives emotion” is a well-known principle in the design world. Adding animation to your website design adds charm to your site and makes the site experience fun and attractive to the visitor.
There are so many options when it comes to animation designs – animated logos, hover effects, loading animation, moving text, and more. Animation breathes life into your website design.
Neumorphism is a new twist on skeuomorphism – a design concept that makes items resemble the form of the object in real life. Neumorphism creates a soft interface, but in this case, the user interface (UI) elements aren’t placed on the background, but behind the background. The soft shadows create the effect that makes the elements appear like they’re connected to the background.
3. Abstract art
In 2021, we’re seeing more web designers using abstract art to create complex compositions, using geometric shapes, that are vibrant and full of energy. Abstract art is being used to both replace and amplify regular stock images, adding creativity and individuality to your website’s design.
4. Scrolling transformations
Web designers are changing the way web page visitors scroll through a website, which is one of the most subtle forms of interaction on a website. As users scroll down the page, the design transforms aspects such as color schemes, animated transitions, and more. With scrolling transformations, each scroll feels like a new web page.
Scrolling transformations are a great way to keep the web page visitor engaged while on your website.
5. Experimental typefaces
We’re seeing web designs with experimental typefaces gain popularity in 2021. There are different ways to use experimental typefaces – single color of style, colorful, animation, and full or abbreviated character sets.
When using experimental typefaces, web designers tend to keep the rest of the design simple since the typefaces can have visual emphasis. They are typically paired with highly readable secondary typefaces to keep the experimental typeface as the main focus.
With the rise of experimental typefaces, we’re also seeing a trend of text as a homepage where the homepage of the site is just text – no pictures, videos, or other graphic elements.
When it comes to website design in Huntsville, Alabama, Zellus Marketing is your go-to. We are Huntsville’s #1 rated marketing company on Google, specializing in web design, SEO, and digital advertising. Learn more about our website design services and how to get started with Zellus here.